I just got a kitten, and when I went to the cat food aisle, I was surprised by how many different brands of cat food there were. I decided to try 9 lives. It is a brand I have heard good things about, it had a good variety of flavors and types, and it was just a little more expensive than the store brand. When we got the kitty (who had been eating a store brand), he had some issues with hairballs, so I went with the indoor complete variety. Our cat is at a very healthy weight, is very active, the hairball problem is gone, and we have a very happy, loving kitty. I am completely comfortable feeding this product to my cat and I am 100% satisfied with the results! I also like that there are many different types of this food to promote aging cats and more, so I can stick with this brand if my cat's needs change. Flavor Selection Quite a few different flavors and varieties. It is one of the reasons I decided to try this brand.