This is a REALLY comfortable pillow! I first looked into different bedding when I started having back problems. I noticed that when I would wake up, I would have a dulling, ache in my bed. I tried everything; sleeping in different positions, aromatherapy, and different locations. I even bought a new bed. But, it wasn't until I got the memory foam contour pillow that my pain stopped. After I got this pillow, my back pain completely stopped. I used to wake up tired and in pain. Now I wake up feeling refreshed and ready to start the new day. Laying in this pillow feels amazing. The way you feel the memory foam supporting you as you lay down is heavenly. I've also noticed that I fall asleep easier and faster with this pillow. It is almost like I am being lulled to sleep. I also the quality of this pillow. I have had it for 3 years and it is still in great quality. I have seen no tearing or loose threads.