I am a dark rum girl all the way and when choosing my favorite liquor brand I would say it is Captain Morgan. To me, Sailor Jerry Spiced rum is a fair substitution to that. It has the same sweet undertones, goes down pretty smooth and works great for mixed drinks such as rum and coke, dr. pepper, rootbeer, ginger ale, etc. Compared to Captain Morgan, it isn't quite as smooth, and maybe slightly less sweet. When mixed, depending how strong you mix your drinks of course, there isn't a huge difference. The one main benefit of having Sailor Jerry's though is the price. It is slightly cheaper so if you're on a budget and don't mind the slight taste difference I'd say Sailor Jerry's is the way to go.