If you are looking for something smooth that leaves no harsh after taste, this is for you. It is very subtle and has hardly any 'alcohol flavor' to it. I would personally say it tastes more like a juice drink than alcohol. The alcohol content is 21% which is quite a bit lower than most alcohols; especially those with a strong alcohol taste. It is a mellow, fresh tasting alcohol that COULD be drank on ice, if you wish, and not be overpowering. I love to buy this brand for several reasons. It is fairly cheap. It goes with just about anything. Coconut flavoring can be mixed with some sodas, almost any juice such as pineapple, or sipped on straight up. My only slight complaint is if you drink it without a mixer, to some it has a bit of an artificial taste. I would suggest mixing it and it'll take that tinge of artificial taste right out. I personally have never had a headache from Malibu and I consider myself to be somewhat sensitive to alcohol. On the same note, I have never woken up feeling hungover. It's a nice and light drink great for a night out or lounging around.