Rimmel London has the best cosmetic line I have yet to find at Wal Mart. I use to use high end department store cosmetics from my local Herberger's, but since I have found the Rimmel London line I have become a devot user of their products. This volume boost lip colour gloss is my favorite product made by Rimmel London. I have 8 different colours. Color number one sixty, shade name innocent, is my favorite. Its light, goes on virtually clear with a hint of pink. It has sparkles that are so small that your lips just shimmer and glow. It feels like there is nothing on your lips and that is a major factor in lip gloss for me. I hate it when the gloss feels heavy or tacky when applied. Its only down fall is that it needs to be applied a little more often then others, but I think thats just because it doesn't have all those dyes in it that stain your lips funky colors. Once you wipe it off or it wears off, the color is gone. No ruby red stained lips for me!