I love this lipstick. I don't know any lipstick that you don't have to reapply during the day. As far as the plumping, I think this product works much better on older women as we have lost some of the natural "plumping" and the tiny fine lines around the mouth tend to show. This lipstick really does work for that problem. Younger women, enjoy the fact that if may not work as well for you, you don't need it.