Living in South Florida, having a reliable sunscreen is a must. My oldest son never had problems with the store brand SPF 30, until one day he did. All over his face was a rash. The pediatrician said it was a reaction to the sunblock and recommended Neutrogena Sensitive Skin SPF 30 as an alternative. The product is almost double the price of the non brand, but totally worth it as he had no more skin reactions. Several years later, we continue to use this product on his face and often times his whole body. Scent Doesn't have a big aroma. Smells clean and not overpowering with perfume. Absorption No issues with absorption. Longevity Never a problem lasting all day, even through swimming and sweaty baseball practices. Effectiveness Keeps out the sun and protects from burns while not irritating the skin and causing a rash. Ease of Application It's still a cream. This is not a spray, so you have to rub it on, but that's not that difficult.