Sometimes I am porcelain pale and I need a little SPF before I get a base tan going. I'm slow to tan so I have to slather on the sunblock when I haven't gotten any color established. I purchased this sunblock to try on my face and ended up using it on my entire body when I visited Folly Beach. This sunblock just isn't strong enough. I went to the beach in March while the weather was mild and the temperature was only in the high 60's and low 70's. The sunblock just didn't help me. I ended up with a burned face, burned arms, and my legs looked like a lobsters. The weather was so mild that I figured this lotion would be strong enough to do the trick but it didn't. I didn't get in the ocean with it but I did get into a pool. I could still feel it on my skin after swimming so it is waterproof but it just isn't strong enough. This might be okay for someone who already has a base tan but I doubt it. Scent The scent is okay. It smells tropical and like coconuts. Absorption It absorbs well and lasts in water. Longevity This isn't strong enough. It caused me to get a pretty severe sunburn. I put too much faith in this sunblock. Effectiveness This sunblock didn't help me at all. The SPF 15 just isn't strong enough. Ease of Application It's easy to apply but a pump would make it easier to put on. The cap makes it hard to handle with slippery sunblock hands.