I've tried a lot of different kinds of skin protections. A lot of them are either too pasty, thick, oily, greasy, makes me break out or doesn't seem like such a great sunblock. But their brand has great products. Luckily aveeno's sunblock hasn't left my face looking super white or hasn't left me with any break outs. I hate those creams that are too thick, leaves my face looking super white, making me have breakouts. And luckily it doesn't stink. Some of them the scents are super stinky. There's nothing more for a person with super sensitive skin to have allergic reactions or having break outs. I totally recommend this to anyone looking for an effective sunblock. I've recommended this sunblock to family, friends and clients. Scent Lightly scented and doesn't have that strong stinky smell. Absorption Absorbs pretty well. Longevity It seems to last pretty long in comparison to other ones I've tried. Effectiveness Works pretty well. Protects my skin. Ease of Application Easy to apply.