I have tried many lipcolors over the years that claim to be long lasting, but have never found one that fully lives up to its claim...until now. Maybelline Superstay lipcolor is FABULOUS! I can put it on in the morning, eat lunch, drink coffee, eat dinner and it's still there. At first I found the application a little time consuming, but when I realized how great it was, I stopped minding. Basically, you apply the lip color with the applicator wand, then wait for about a minute or so until it dries (when you press your lips together and they feel tacky, it's good to go), and then you apply the moisturising top coat. If my lips feel a little dry during the day, I apply more of the moisture coat, but so far I have not had to reapply any of the color itself. What a wonderful product - I rarely rave about such things, but it's just so refreshing to buy a product that does what it's supposed to. I recommend this to all who are tired of reapplying lipstick endlessly throughout the day.