I absolutely LOVE this stuff!!!! I am a 2c/3a curl type, with hair about 3 inches above my belly button when it's curly. This defines and holds my curls for 3 days (which I wash my hair every 3-4 days so it holds all the way until my next washing). After washing my hair, I apply leave in conditioner first, then a different kind of moisturizer, and then I put in about 2 quarter sized dollops of this gel, and I scrunch it in my hair. NO flaking whatsoever, and it is firm, yet touchabley soft. If there is ever any hard area, it's nothing a little "scrunch the crunch" can't do to get rid of it. I'm a curlygirl method follower (no sulfates, silicones) and this follows that routine, it also is alcohol free, which is perfect for my hair since my hair dries out easily. As far as smell, it doesn't have a super strong smell. My conditioner and leave-in conditioner are the only things I smell on my hair. Plus, it's SUPER affordable!!!! I HIGHLY recommend!!! I'm in LOVE!!!!!!