Great for those with price as a strong consideration. Geico offered the most competitive pricing for my car insurance. I was sad to leave my previous insurance company due to their superior customer service, but I wound up needing to switch when my rates were going to double from a move. I've been having with the ease-of-use with Geico, but it feels a lot more basic/less personable than my previous company. I've not had to put in a claim so I haven't experienced that side of the business. My rates have stayed fairly the same over the past two years so that's nice.