I love this super holding hair paste, I go through about four jars of this hair paste a year. I use it on my long locks after I flat-iron it or do a blow and style type hair-do. It gives my hair a really pretty, nice, sleek shine and it also has a really strong, sculpted kind of hold to it. All I have to do to make it work is apply it to my freshly flat-iron , or blow-dried hair and let it dry. The reason I only use this hair paste after and not before I have flat-ironed my hair is because it is meant to be for styling not heat-protection, using items meant for regular styling is never a good product to use while you are applying heat, it could really damage your hair. Besides, I use a whole other product before I use any kind of heat styling tool on my hair. This product smells really good too, it has that real sweet candy like smell that most other garnier fructris products are known to have.