I am a big fan of the Emergen-C products, specially of this multi-vitamin. I love the fact that it is very convenient to take, just add it to a bottle of water and there you go, it does not get more instant than that. The flavor is very good considering it is a multi-vitamin product, it does not have any weird after taste like other products I have tried in the past. I like the fizzy drink idea, because at the same time I drink my vitamins, I drink some water, I do not drink enough during the day. This product has a lot, if not all of the vitamins I need on a daily basis to keep a healthy system and keep me away from getting sick, specially during the flu season. Overall this product is very convenient, extremely effective in my personal experience, affordable, easy to find in any local store, very pleasant flavor, easy to use, specially for busy moms or people always on the run.