Alba is an amazing brand. They care about the planet and make environmentally friendly products. And they don't come with a very big price tag either. Now I have very sensitive skin, nearly every facial lotion makes me break out, and I'm 23 I don't get zits much anymore. Despite all the ads neutrogena has about it being good for your skin, all their products seem to make me break out. Alba however is one of the few brands that work great with my skin. I've tried Aveeno, Clinique, Lancome and plenty others I'm sure you don't care about. But this facial sunscreen lotion works great with my skin. I love it. Also your face is the part of your body most susceptible to UV exposure. Think about it, its the skin that recieves the most exposure all year long. I'm guilty as anyone of forgetting to put on sunscreen in the colder months when sunscreens aren't an issue, but UV rays still are sun or rain (I live in the Northwest). I'd recommend this product to anyone looking for a better facial sunscreen.