My kids (ages 9 and 5) have been taking these vitamins for 5 yrs. We've tried the more expensive brands and believe it or not they don't like the taste of them. So back to the target chewable for us. You get a large bottle, which lasts me 2 mos, for more than 1/2 the cost of the name brands. It gives me piece of mind to know they are enjoying this supplement to their diet.