My cat loves this catnip. I love that it's organic and not sprayed with pesticides since she loves to munch on it a bit! We like to put some on her bed and she rolls around in it and plays with her tail! I usually put about a small pinch and rub it over her scratching post or her bed and she smells it right away. It's in small little pieces so it's easy for her to chew and easy for me to vacuum up if any gets on the couch or floor. Putting this on a new toy or bed can help to warm your pet up to the item. It's also useful to distract your pet away from something you don't want them rubbing or scratching on as well. My cat always gets so excited when I use this and she meows whenever she even thinks she hears the bag come out of the cabinet. I would definately recommend this to anyone who wants to pamper and treat their kitty cat with something a little special and good for them. The organic makes me feel happy giving this to her.