This is one of my all time favorite bubble baths. I purchased it because I have been using the Vanilla Cupcake body butter from the same brand. I love the scent of that stuff so I decided to purchase the bubble bath as well. It smells just as wonderful and works great. It creates great bubbles in the water and leaves the water smelling incredible. The bubbles last a decent amount of time too. This is definitely worth what you pay for it. Effectiveness It is really effective at creating bubbles and leaving your bath water smelling nice. It also works really well at getting your skin clean. I always feel refreshed after taking a bubble bath with it. The bubbles also stay around a decent amount of time in the water. Scent The scent is incredible. It will leave you smelling really nice. I use the body butter have taking a bubble bath which increases the scent. I often get compliments when using this scent. It is great.