I bought this pillow on the recommendation of a stranger. The fellow said he'd had his for at least 6 yrs and, while it was still as good as the day he bought it, he felt he ought to buy a fresh one. I've loved mine since night one. It's springy -no need to fluff or plump. It's firm enough for sleeping on my side and yet it easily & comfortably compresses when I'm on my back or stomach. I've had it over a year now and it's never gone flat or kept any dent from use.