I bought these for my kids last year to supplement their diet and make sure they were getting all the omega vitamins that they needed. Since these are fish-free, they do not have a fishy taste like some other omega vitamins we have tried. Instead, they are really delicious and the children love them. They look forward to vitamin time every morning! I admit that I have eaten a few from time to time, and it is amazing that they taste and look like gummy bears, but they're actually vitamins. As such, you will definitely want to keep them out of reach of children so they don't sneak any when you're not looking! Omega rich foods are often ones that aren't very popular with children. If you have picky eaters that won't eat foods containing the crucial omega 3's, 6's, and 9's, Hero's Gummy Vitamins are a good substitute that your kids will probably love. I also love that these are made with more natural ingredients than most kids vitamins.