I drive A LOT. My daily commute is 50 miles each way, through two small towns and along a rural highway. These Hankook tires are the fourth set of Hankook tires I've bought. I'm sold on the quality of tire for the price. They are quiet, which I love. They are also great in inclement weather. I've driven in snow, ice, rain, and super-windy west Texas weather with no problems at all. I'm faithful about rotation, and I always get my miles out of my Hankook tires. The guys in the tire store don't always want to sell this tire. There are lots of others that are pricier. From experience, I highly recommend these. I've had Goodyear tires on my Lincoln MKZ and wouldn't go back to them. Maybe the guys in the tire shop are thinking that a luxury car like the MKZ should have expensive tires on it. I certainly couldn't tell a difference. The very first set of Hankook tires were an emergency purchase. I didn't have a lot of time, but I made a couple of phone calls on the way to the store for recommendations. My cousin, a shade-tree mechanic and drag racer, suggested Hankook as a good value. On his word, I purchased them and have become pretty brand-loyal.