I always thought that cheaper batteries would not make the cut. I bought eveready batteries for the first time a couple of years ago and now I say why pay so much for them when eveready has no problem keeping up with the energizer bunny! They work in all my electronics just as well as an outrageously priced brand. My digital camera has a history of sucking the life out of batteries but eveready seems to last twice as long as others. They hold their charge in an item even if the item has not been used in a couple of months unlike alot of batteries. They are VERY reasonably priced and fit right into my budget. We are a high tech household with cameras and video games so batteries are a must in our household so we are always buying them and 9 out of 10 times they are eveready golds (unless for some stupid reason the store does not carry them). I would like to thank whoever made this great quality but affordable battery for me to use in my life !