These multivitamins are a great way to get your child on a path to a healthier lifestyle. What will initially attract your child is the packaging and colors. This really encouraged my kids to take the multivitamin. Not only does the product look nice but the flavors are well accepted by the kids too. Often times a kids vitamin can have an unpleasant taste or even maybe chalky. Neither of the earlier mentioned characteristics are applicable to these gummy vitamins. Instead my kids say they enjoy the chewy texture of the gummy vitamin as well as the taste of the vitamins were well appreciated. The only concern you may have is your kids reaching the bottle and eating extra vitamins. This is not safe. Another concern I have is I sometimes wonder how much of this is a vitamin and how much is simply candy since the Food and Drug administration have not reviewed the claims of health made by the product. However, for now I will be repurchasing this product.