I'll give it that. I currently have a minimal amount of gray around the temples and at the hair line on one side. Over the last couple years they have become more noticeable and I felt that my standard color didn't seem to "take" in those areas even when I pretreated them for 5 mins before coloring the rest of my head. I tired this product hoping to get good coverage and lasting results. I did get those,,,but the color is heavy and flat. To gain the coverage I lost a certain "luminescence" that my other brand color seemed to provide. I wasn't totally unhappy with the results , but I did feel that all in all I prefer to stick with other color products and just retouch the gray areas as needed. I like a more natural look and natural hair isn't usually flat and without layers of shine . I might try this again as more gray becomes noticeable over more of my hair. As far as cost goes, Clairol Nice & Easy Gray Solution is similar to other brands available on the shelf and can be purchased on sale with coupons for much less then most salon type colors. Effectiveness ood all over coverage if not a bit flat and dull. Ease of Application The same as most similar products, clean up is easy if done before color dries.