Although I do not prefer to wear much make-up, I feel like my face is naked without some type of lipgloss or lipstick. A friend told me about this particular kind and I picked it up to try out. The lipstick itself is pretty good quality as in it does not seem cheap. It applies easily and was not too expensive. I found that the color was very vibrant and it definitely was lon-lasting. I probably would have been happier with the shade being just a bit less bright, especially since it didn't fade like other kinds of lipstick. It definitely sticks out! I do agree with one of the other reviewers that had mentioned it's great for a vintage-type look. I'm glad my friend told me about this particular product because I'm usually very picky and cannot make up my mind on what to buy. I am happy with the decision I made. I've told a few of my othe friends to try this and it seems that they have had the same views as I do.