I used to buy a lot of electric mixers in the past, so after a period of time it was all burnt up, so I tried this product. I owned it for a while and it is still like new. The best thing is that it has no noise when working. Yes it is elegant. I think its classic shape is attractive. The method of grooming is very easy, as I find it difficult to start working on it. It does not take much electricity. It is energy efficient. The quality is excellent, I would advise everyone to buy it.