I loveeee this eyeliner. It is on the cheaper side but the best eyeliner by far, it goes on effortlessly. It is dark and makes a statement. I never thought i would love a store brand make up as much as i lov ethis eyeliner, i have it in BLACK,. it for sureis the best eyeliner , it has a supper easy application process. It goes on so effortlesly across or below your eyelid. I make perfect precise line everytime i use this. It is in a pencil shape so you can grip the entire liner , making it super easy to control. Ive never used a betterautomatic eyeliner. I love it. Whenever i do my friends make up i tell them , go to ulta and for 7 bucks you can get and own this great eyeliner, as a matter of fact im pretty sure all of my firneds own and swear by it .I DO . i love it, ive never used a automatic eyeliner with such a smooth application, I will keep buying this as long as they make it, hopefully it will go on sale sometime soon!!!