For those who don't know Adrienne Arpel is a legend in the makeup industry! Many others copy the products she develops. I have tried others but nothing compares to these jars of "meltdown" a funny name for the best face cleanser and makeup removers. They come in so many delicious scents you'll soon want more than 1, especially since there is matching body creams. She says for women over 40, but my 25 year old daughter who wears waterproof mascara everyday to work loves these. If I had only 1 negative, it's the jars are too big (so much for a small price) and the travel size is hard to find. Effectiveness A little goes a long way, goes on smooth with just a little on your finger. Easily takes off everyday dirt or stubborn makeup, even waterproof mascara, with just one sweep. Can wipe off with a tissue but I use a wet facecloth. My skin feels clean but not tight or greasy. Scent So many to choose from and the matching large jars of body cream and some toilette sprays make this a terrific experience. My favorites are is vanilla meringue and mandarin orange. Sometimes she offers a small trial pack with 5-6 scents.