I have tried many types of Shampoos before but my favorite has always been rusk. Rusk brilliance has done so much to keep my hair healthy and I trust it with my hair whenever i color it. I used to have so much trouble with my hair but ever since I started using rusk regularly I have noticed an amazing shine and smoothness to my hair. Rusk brilliance is my favorite of the rusk product both because of the beautiful scent and how silky it makes my hair feel. I have also noticed when using Rusk, my colored hair stays longer and I don't need to have it colored as often which is amazing. Effectiveness After using Rusk Brilliance my hair is always smooth and shiny, especially when I using it along with Rusk's conditioners. I find Rusk Brilliance to be extremely trustworthy in keeping my hair healthy and my color look as if I just had it done. My hair stylist is always complimenting me on how healthy my hair is and how my color barely fades after a month or so. Scent Rusk brilliance has the most amazing scent to it.