I'm always dyeing my hair different colors so I always try and use shampoos that are gentle to my color. This Suave color protection shampoo is great for my hair. The consistency of this shampoo is rich and thick. It lathers very well and it doesn't dry out my hair. It really does clean my hair without stripping out my color. My color looks really shiny and it doesn't fade as much as it used to. It really does lock in my color and it seals in smoothness. My hair definitely feels softer and my color looks vibrant. I admit I was a little skeptical using this shampoo just because Suave products are all inexpensive so I thought it wouldn't work. I can honestly say it really did work and it made my hair look healthier. It has a nice smell that lasts in my hair all day. I recommend this to anybody with color treated hair. This product is affordable and the quality is amazing.