The Redken Fresh Curls Shampoo is very soft to my hair. It doesn't dry it out at all, and it works using a low lather so it's not removing all the oil from my hair. The shampoo is perfect for the winter, because my hair is already dry enough due to the weather and heating inside my home. When I work out, or during the summer though, this shampoo is not one that I would recommend. I have to compensate for the low lather by adding more shampoo since I end the day with greasy hair, not to mention the fact that it is long. The smell of this shampoo is completely amazing, and the whole range of Redken Fresh Curls smells like this. My husband compliments me every time I use this shampoo on the scent. I wouldn't say that this shampoo does anything special for my curls though. It did not change the texture of my curls in any way, but it did help to control a bit of the frizzing that occurred throughout the day.