I'm generally very picky when it comes to what I feed my cats. They only eat top of the line grain free foods but, I admit, I'm a lot more lax when it comes to treats. I give my cats Purina Whisker Lickin's Tender Moments because its something they can all agree upon, even my finicky senior Maine Coon. Even my picky eaters like these. The soft texture is perfect for older cats, and its a great way to let the cats know they're getting something extra special. They're easy to eat and all my cats seem to absolutely love the flavor. My cats seem to like the chicken best, but also love the cheesy flavors. So, while I would generally suggest against feeding cats anything containing wheat flour and corn meal (which these treats have in abundance), I'm willing to let that slide a bit for these. I figure treats are basically kitty junk food - I'm willing to look the other way since they eat these so infrequently.