I have tried several types of diaper rash creams to help my daughter with her sensitivity to store brand diapers,before being told about Pinxav Diaper Rash cream also known as "Pink-Salve". it has a pleasent smell, applies easy, and stays on skin to futher protect from futher irritation and heals while it soothes. In addition, Pinxav can be used for the everday first aid for minor scraps, burns,cuts, and other irritations. EmJay Labs inorperated the distributor of Pinxav is committed to all children's health and well-being. The product is not tested on animals. I will continue to keep a tube of Pinxav diaper rash cream on hand even after my daughter is completely potty trained. I have even purchased Pinxav diaper rash cream for friends and family members who have babies or about to have one. I purchase Pinxav at Drug Mart and it is lower in price than some of the name brands that I have tried. I think that the inactive ingredients are what makes Pinxav diaper rash cream better than the competitors.