This stuff works awesome on baby's diaper rash! My poor little one was getting rashes so bad and after trying everything else over the counter I grabbed this after a recommendation. It helped soothe and heal her little bottom and made diaper changes so much less stressful for both of us. It created a great seal too to prevent rashes from coming back. I like how thick it is, it really stays on even when baby gets older and starts rolling and crawling around. Performance I love Aveeno baby products and this is just another one that out performed. My little one had a horrible red rash that was clearly uncomfortable and painful. Just a few days of constant use of the Aveeno soothing relief diaper cream and her rash was almost gone. I used it with every diaper change and extra at night time to keep it from coming back.