This lotion had a good smell so I thought I would try it at the store. The consistency of some lotions is too runny and others have a strange feel but this lotion was probably a good combination of fluid and solids to make the consistency manageable. Also, it had a good smell. The main purpose of lotion for me is to combat my dry skin and this lotion did the job fairly well and seemed to last a while. I actually carried it with me in my book bag to apply after I washed my hands with soap to keep them from drying out. I even used the lotion on my face and that helped as well. Scent The scent was good at the store and it kept its scent even after I applied it. I did not smell it after a few hours but i did smell it on my skin for the first hour or so. The smell was soothing and reminded me of when I made candles as a kid. I would recommend this lotion for smell alone much less the functionality of the product. Absorption I thought this lotion absorbed well. I have had some lotions that I had to really work on to absorb it into the skin but this one was absorbed after a few times over the skin applying the lotion. Effectiveness I would take this category to mean that it both eased my dryness and was pleasant to smell for at least an hour or so and to that end this product was very effective. I am not sure it is the best lotion out there but it is a good deal for the price.