Panasonic.com is not a simple site where you just go and log in and pick your product, put it in your virtual cart and checkout, but it is still a very helpful site. Yes, you can order directly through Panasonic by contacting their customer service but you won't find any of their prices online. I use the site for a couple of reasons. I know I can go to Panasonic.com when I need help locating a part for a broken item or if something is missing. My last visit to Panasonic was to find a replacement battery for my digital camcorder. Instead of trying to find a manual or search online for one, I simply went to Panasonic.com and went to their customer service area. There you are able to chat live directly with one of their customer service representatives. I simply provided the model number of my digital camcorder told them what I needed and I was able to place my order right there. I also like to visit the website just to see what's new and learn about new products and read reviews and ratings of the products that I'm considering purchasing. It's very helpful and if you need something repaired, the customer service center online can direct you to the nearest repair shop.