I have used this product since I was a teenager. I love that it comes pressed in a cup. This helps me keep from getting too much out. I can work my finger tips around and get just enough product to smooth on. The smell of this is amazing and it's got a lot of natural ingredients and no harsh perfumes or dyes that irritate my skin. I've used this on my tattoos, my piercings, and on healing abrasions to prevent major scarring. It works well on me and it's safe for my animals. I've used it on my animals wounds to soften the healing process. I like to use it on me while cuts are healing to soften them up and keep them from scarring as bad. I also use it to keep the color in my tattoos vibrant. I've applied this around piercings so that the jewelry moves more easily. This formula also works great after a sunburn but I always wait a day or two before applying. It doesn't leave me feeling greasy at all and absorbs nicely. I feel like I am still soft and smooth a day after I use it, even if I shower. One odd use that I use it for is to seal my split ends. I apply it to my finger tips and rub on the tips of my hair to moisturize the dry ends and seal them between hair cuts. Scent Has an amazing, light, natural cocoa scent. Absorption It absorbs very well, just don't apply too much. Effectiveness It is great on tattoos, piercings, scars, cuts, and just overall dry skin. I love this formula and have been an avid user for almost fifteen years.