I originally bought this toothpaste for my daughter when she was about eight months old to start working on brushing all her new teeth. I did not want her to have cavities, unfresh breath, or just a generally dirty mouth because we could not get her to brush her teeth. She did NOT like having her teeth brushed for any reason. I bought the Orajel Toddler Training Toothpaste in hopes that she would like the flavor. It turned out that she loved that My Little Pony was on the tube of toothpaste. I love the fact that if she swallows this toothpaste it is not a issue because it is made to be able to do that. She looks forward to teeth brushing multiple times a day. Before we started using this toothpaste it was a complete fight to get her to even tolerate it. She now reminds me that she needs her toothbrush and her pony toothpaste so that she can brush her teeth before she goes to bed.