I have sensitive teeth, and am waiting for more extensive dental work soon. I have used other toothpastes in the past, including those from Colgate, Crest, and Aquafresh. However, none of them can clean, and desensitize as well as this brand. It is significantly more expensive, but dental pain is unique in its ruthless misery. Spending a little more to avoid it, is money well spent! Sensodyne cleans exactly as advertised! In my experience that is rare. Most sensitive toothpastes taste very bland and have a specific texture I can't quite describe. This isn't the best flavor and it's not the worse. What I like is that my mouth feels super clean when finished and it lasts. I like this product and would buy it again.