I usually am very tan in the summer and I like to try to prolong the look as long as I can after the season has ended. I decided to try this product since I really like Nivea moisturizers and I do not think I will buy this particular one again. It took quite some time to get any sort of color to my skin and I am not really sure what the firming is supposed to do, my skin firmness never changed. I used this daily for several weeks and barely say a difference in color. I know it says sun kissed, so it's not meant for a good looking tan but I figures I would get something out of it. I did rate this a six because it did provide good moisturization but that is about it. Effectiveness This product gave me almost no color and did not firm up my skin at all. Ease of Application Applies just like lotion, so very easy to apply. Scent It does have a really nice somewhat fruity scent to. Made my skin smell nice for a good part of the day. Longevity I really got no color at all, even with daily use, so for me no longevity at all.