I think for the cost, it's a pretty good product. However, I personally found it a little orange and streaky. It does better if you really take your time on applying. I have it at home as a back up when my more expensive ones run out. Effectiveness It gives a nice tan but, on the darker side. This one I think is best when you already have a slight tan going on. When I am more pale during the fall and winter time, I find this too dark and streaky. Ease of Application Again, if it went on more evenly I would rate it higher. However, you really have to take your time to get it nice and even so, I would say it's more difficult then it has to be. Also, removing it from hands and ankles can be a pain. Scent It smells like most self tanners which I am not a big fan of but, you come to expect when using these. Longevity I would say this one last a little longer then average. It does fade a little each day but, I shower daily and shave and it still lasts about 3-4 days for me. I think that's pretty good personally.