Product tasted a bit like honey and herbal good stuff. It went down without a fight with the children. It helped them sleep more restfully without the nagging cough. It would be good to buy with a coupon since the price varies from store to store. I have been buying this company's products for over twenty years and am using it on my grand-children now. It is a relief to use with our children because it does not have such a strong flavor and it will not make the gag towards the end either. Some of the children liked Little Colds so much that they pretended that they had a cold and brought the bottle straight to me. As a responsible adult, you must remember that this is medicinal and should be monitored around children since it does have great taste; you would not want them to overdose or think that all medicines are always nice to drink at will. So be careful. I would use it again and refer others to do so too!