I am not going to lie, I am a HUGE Hello Kitty fan. So when I got this as a birthday present last year, I was so happy! I plugged it in and immediately tried it out. I love the hello kitty design on my toast! Where I work, everyone already knows I am a huge fan of hers, but now it is even more obvious because I pack my lunch and carry hello kitty peanut butter sandwiches! It toasts very evenly on the bread where the hello kitty design isn't at and it tastes pretty amazing (I don't know about you, but hello kitty things always taste so much better to me anyway.) The design is, of course, very adorable. And it's not a big and bulky toaster so it doesn't take up much counter space if you leave it in the kitchen. Now my toast AND my kitchen look absolutely down right adorable! If you love Hello Kitty or you have a friend who loves Hello Kitty or you even have kids who do, you should buy this because it is well worth it!