A friend recommended trying Gold Bond lotion for my terribly dry skin, including the heels of my feet, caused mostly by the Winter months. I decided to try the softening kind. I love this lotion. It is thick, yet it absorbs well and quickly and it lasts a long time. It really does not have a scent which is fine with me. It has done wonders for the heels on my feet and it has completely moisturized my arms and legs as well. I put it on when I get out of the shower and at night before I go to bed. I don't normally buy lotions above $2 because I am on such a tight budget, but I am hooked on this stuff now and have to keep buying it.