Most of the time I brew a medium roast coffee in the morning; I like to have a somewhat strong taste and the medium roast coffees are the best choice for that type of flavor. When I know I am going to be out of the house most of the day or I had a late night and need a little extra caffeine kick I go with Folgers Black Silk. This brews up a little darker than regular coffees so if you are using milk or creamer with it you have to be careful that you don't add too much to it. If you are judging it on the color alone, chances are you are going to add too much milk. I prefer to get this in the smaller 10.3 ounce container because it isn't something that I brew all of the time; when it larger one is on sale I will get it and keep it in the basement freezer once I have opened it so that it stays fresh. The smell of this when it is brewing is amazing. Some of the richer, bolder coffee blends can have a slightly burned smell to them when they are brewing but this doesn't. I like my coffee hot and most of the time I have to microwave the coffee after it has been brewed because it cools off in the pot. Sometimes microwaving it, even for 30 seconds, can change the taste of coffee but that has never happened with the Black Silk. Even though Folgers coffee is sold almost everywhere it can be hard to find some of the specialty coffee flavors that they make. There are only a couple of grocery stores in the area that sell this so when I see they have the smaller containers on sale I will grab one if I am running low. Most of the time the stores put the larger 27 ounce containers on sale so I'll get one and fill up the smaller container with that. I haven't seen the K-Cup variety yet but if they are priced right I might switch to those instead of getting the plastic containers.