I am in love with this juice. I prefer it over any brand and I get it as often as I can. I can drink a full carton in a day. I wish I could find them in convenient smaller bottles but the stores around my area don't provide them. The taste is so fresh and if you compare it to other orange juice brands (besides tropicana) you can taste a major difference. The taste is so real and not like there are other added ingredients. The taste is about as natural as it can get. Tropicana, in my opinion is a little tangier but still a second favorite. I love that this juice is not from concentrate. I drink it on its own or mix it in with frozen/fresh fruit to make fruit drinks. It's super refreshing on a hot day and there are so many different varieties if you want something other than orange. The price for these cartons are of course a little higher than other brands, BUT it is much much healthier and way worth the price. If you've tasted Florida's Natural and the difference, then you know.