I usually don't have a strong aversion to using off-brand products, particularly if they are cheaper than the name brand alternative. But personally, when it comes to my eyes, I would rather pay a little more for the brand name that has proven to be effective. This Equate brand can be effective, as it has the same active ingredients to other name brand products. I haven't had major problems when trying this product, and it seems to work pretty well. It may require a little extra cleaning with this one than other brands, which can take some more time. I also use my contact solution to moisturize my eyes when they get dry. Other brands that I have used seem to moisturize better than this particular one does. So all-around, if someone is looking to save a little money anywhere they can, then this can work for them. But when it comes down to it, I'd rather pay a little more.