I've been using this toothpaste over a year on my toddler and he loves the flavor. I love the fact it lasts a while and it inexpensive. As well as it properly cleans my son's teeth. My 3 1/2 year old loves that his personal toothpaste has a fun character on it. It's convenient to travel with and never spills in the suitcase.

MarinaR18

Redondo Beach

I was having a hard time getting my grandson to brush his teeth every night before goingto bed.....I purchased this toothpaste and he absolutely loves brushing his teeth now because he is obsessed with sponge bob.....All I have to say....sponge bob is ready to brush your teeth and make them all shiny and keep the cavites away......no more problems......thank you

rabby

pa

I have a son who is seven years old. Since he was three, we had noticed that he has sensory issues, most strongly associated with textures and tastes in his mouth. We struggled transitioning him from "training" toothpaste to regular toothpaste. We seemed to find every brand until we stumbled upon the Colgate Spongebob Squarepants Mild Fruit Toothpaste. My son is not the type to like things just because of characters, but he might TRY IT because of the characters. The moment he tried the mild fruit taste his attitude towards brushing his teeth changed. It is now three years later, and this is still the only toothpaste brand he loves. I tried another competitor (with a different character) and he was not impressed. He wanted to know where his Spongebob toothpaste went. Colgate has not only given me a toothpaste that I trust, but one that has helped me teach my son the importance of oral hygiene.

couponmo28

USA

My daughter just turned a year old and our pediatrician said that we needed to start brushing her teeth now that she has them. He told me to use this toothpaste because it was made with children in mind so it is not to harsh on the teeth or gums but still scrubs them gently. I was a little worried about using this product at first because I was not sure if it was okay for my daughter to swallow it because it has floride in it but he said with the small amount that we use it will not hurt her if she swallows it. If it seems to bother her he said to give her lots of water to help flush it out of her system. Over all this product is great. my daughter actually lets me brush her teeth because the toothpaste tastes good now. I know on the box it says for children age two and up but my one year old uses it and she has great teeth. I wouldnt worry about it to much unless it makes you feel uncomfortable but I have yet to find a tooth paste that is safe for children under one year of age.

BeckySue19

USA

I just recently was able to get my daughter into brushing her teeth. I bought a Tooth Tunes toothbrush and then I took her to the store to let her pick out her own toothpaste. Colgate Spongebob Squarepants Mild Bubble Fruit Toothpaste is what she picked. I, of course, was skeptical at first. Bubble fruit? What exactly is that? However, she loved it. She says it tastes really good, however, I think it is a little gross. It is her opinion that matters. She loves brushing her teeth now and this toothpaste is definitely part of what helped her find this love. She gets so excited when she gets to get a new tube; she hums the theme song to the show and everything. Her breath always smells really good after brushing with this toothpaste and I do not have to use a lot on her toothbrush to get a good foam, which is important. I wish I could say Thank You to the creators of this toothpaste specifically, in person, for helping my child start to love brushing her teeth. It is a wonderful thing.

Fairyrhi

USA

My son is obsessed with this toothpaste. Actually, he is obsessed with anything SpongeBob. I think the toothpaste is alright, but it could be better. It seems to clean his teeth well, but it does not help his breath. Later in the day, it isn't really an issue. When my son first wakes up in the morning, he has really bad breath. His father does too, so I guess that's where he got it from. He brushes his teeth after breakfast, and his breath still stinks. I tried using the toothpaste, and it did the same to me. The taste is a slight bubble gum flavor, and it isn't very strong. I guess it needs to be mild for kids, but they need to find a way to improve it. Also, this toothpaste doesn't lather up like most. It makes it a little difficult to get some of it on all the teeth. Overall, this toothpaste is alright for kids, but I probably wouldn't buy it if it didn't have SpongeBob on the tube. If it was just a plain box, I wouldn't bother with it.

kaylan5838

USA

My kids have used lots of toothpastes in their days. They have sensitive palates so adult toothpaste just doesn't cut it for them. They need something with a more mellow flavor and this brand fits the bill. They like the bubble fruit taste. The kids have tried many brands, but seem Colgate always seems to win in the end. My son is a huge fan of the Spongebob one. I personally am not a fan of spongebob, but in a tube of toothpaste that will be used up in 2 or so months, I don't mind having Spongebob chill the in kid bathroom to be squeezed to death by my children. We've used some toothpastes that were bubble fruit, but they were minty bubble fruit and my kids struggled to brush their teeth, this is the right combination of fruit and toothpaste to get the job done for the kids and I. I don't look forward to when my kids are too big for this toothpaste and we have to find something else that they approve of.

tealchid

USA

Getting my kids to brush their teeth is a job in itself. When I brought home SpongeBob toothpaste they were so excited to try it. They said they love the sweet bubble gum taste. It leaves their teeth so clean and eliminates their bad breathe before they go to school in the morning. You would think having SpongeBob on it, it would cost more but it's very affordable. I give it a thumbs up!

laurapurcell

USA

Colgate SpongeBob Squarepants Mild Bubble Fruit Toothpaste is a great toothpaste for all kids. My daughter used this toothpaste growing up as a child because she loved to watch SpongeBob. I love the fact that the paste was helping prevent cavitities without her even knowing since it had a great flavor. I recommend it to all parents with children having trouble brushing there teeth.

ebarrios

USA

Colgate is by far my favorite brand of toothpaste for both adults and kids but lets face it, my opinions don't matter to my two sons who struggle to remember (or remember to forget) to brush their teeth regularly. So it is no doubt a master of marketing who invented the concept of SpongeBob on a fluoride anticavity toothpaste. Thankfully, children are predictable in their reactions to cool marketing tricks and SpongeBob is right up there at the top of entertaining cartoon characters, I even watch the program! The toothpaste gel is bright blue and tasting of bubble gum (but labeled bubble fruit flavor) which is totally agreeable to my kids. Colgate is clinically proven in cavity and enamel protection and my only complaint is the artificial color blue listed last on the ingredients list. The manufacturer places coupons in the Sunday papers somewhat regularly which is good as this little tube of toothpaste fun is not the cheapest brand. It is worth it, but not the cheapest.

Penwoir

USA