I started eating Greek yogurt a few years ago because I wanted to start my day with more protein. At this point, I think I have tried every brand of Greek yogurt on the market. I am not overly impressed with Chobani Greek yogurt. It is one of the most expensive brands and it just doesn't taste very good! Flavor/Taste I like my yogurt to have an intense pop of flavor which is not the case with Chobani Greek yogurt. The blueberry flavor lacks intensity and really has very little real fruit in the cup. I am not at all impressed with the taste of Chobani yogurt. It has a very bland but sour flavor that leaves a horrible aftertaste in my mouth! Variety There are a large variety of flavors available and I have tried a few of them. The key lime is not too bad but I would not recommend any of the other Chobani Greek yogurts. Consistency It has definitely taken some time to adjust to the different texture of Greek yogurt. As a general rule, it is a lot thicker than regular yogurt. Some brands of Greek yogurt blend well when mixed, but this is not the case with the Chobani blueberry yogurt. It is extremely chalky and thick! The blueberries do not blend well which gives the yogurt a chunky texture as well. Convenience I think yogurt is generally easy to pack and makes for a very convenient snack or lunch. I like Greek yogurt because with the high protein it keeps me fuller than other foods. However, I have tried many other brands of yogurt that are better tasting than Chobani and quite a bit less expensive as well.