My favorite thing about this body wash is the feeling of it on your skin. I understand why they named it glowing touch because it has that feeling, and color to it. It is a great body wash overall, but there are better ones in my honest opinion. It's great for people who are wanting to try something new. It helps moisturize skin while cleansing off your body. It is good at lathering up, but doesn't lather up so much that it is difficult to wash off. Effectiveness It's effective as any other body wash I've used. Although it is not as effective at moisturizing your skin. I like the feel of it when washing on a sponge or washcloth. It's good for different types of skin also. Scent The scent is good. It's not too strong but smells good also. I like how invigorating and refreshing it smells. It's a good body wash to use for people wishing to relax in the bath, or for people taking a quick shower. It's good for different washing methods also.